TIME
2023
ROLE
UX, UI, DESIGN SYSTEM
Diamonda App
Diamonda app helps you connect with likeminded people.
Diamonda is a dynamic startup that aims to connect like-minded individuals through its innovative mobile app. Their mission is to create meaningful connections and foster communities based on shared interests and passions. As a member of their team, I had the opportunity to contribute to the enhancement of their app's user experience (UX), focusing on optimizing usability and engagement.
Diamonda faced several challenges in their efforts to facilitate connections between users. The existing app had usability issues that hindered users' ability to find and connect with others who share their interests. Additionally, with the plethora of social networking platforms available, standing out and attracting users' attention posed a significant challenge. Our goal was to address these challenges and create a compelling and user-friendly experience for Diamonda's community.
To address these challenges, I collaborated closely with the Diamonda team, drawing insights from user feedback and industry trends. We conducted thorough user research to gain a deep understanding of our target audience's needs and preferences. Based on these insights, I led the redesign of the app's UX, focusing on improving navigation, enhancing profile customization, and increasing engagement features.
In redesigning the Diamonda app, we prioritized simplicity and intuitiveness. We revamped the app's navigation, making it easier for users to discover and connect with like-minded individuals. We introduced new features such as customizable profiles and interest-based communities to enable users to express themselves authentically and find others who share their passions.
Additionally, we focused on enhancing engagement within the app by introducing interactive elements such as discussion forums, event listings, and group activities. These features encouraged users to actively participate in the Diamonda community, fostering deeper connections and meaningful interactions.
